Helping businesses integrate personalised print into their digital customer engagement
Ofcom’s annual communications report throws up many surprises. Not least that 16-24 year olds spend more time than 25-34 year-olds reading print media and as much time as 55-64 year olds do.
Most companies still haven’t taken steps to integrate print within their multi-channel strategy.
That’s where you come in…
As most printers are more at home with ink-on-paper we’ve put together a short Q&A explaining that it isn’t as complicated as it seems with the latest Marketing Platform for Printers from Transeo Media.
Why do printers need to offer multi-channel cross media communications?
Here’s the bottom line: As companies spend more time communicating with email, website and social media, print revenues are reducing. But this trend also uncovers a new value in printed media. Print carries more weight than email when it is part of a joined-up communications strategy. Response rates to print are significantly higher when triggered by an initial digital touch, with personalised and relevant content. In fact, personalised direct mail is 13% more effective than digital as a follow up. This doesn’t only apply to the baby boomers, or Generation X’s. According to Ofcom’s annual report Millenials are trending strongly to print as well.
So irrespective of who they sell to. just about any business in the UK would make good use of your services. Businesses are recognising the resurgent value of print, but need a solutions provider to offer a complete solution, reasonably priced and measurable. This is your opportunity.
Can I offer print into the digital multi-channel campaign journey?
Absolutely. Transeo Media’s marketing technology solutions for Printers can use live campaign data to automatically generate personalised print. That means you can offer your customers a one-stop communications solution that wraps up your mobile, web, email, social, location and print channels in one seamless journey.
Can print be personalised using the same data as digital media?
Yes. If your customer has a customer database it can be linked to your single platform to drive digital and print communications. With all personalisation driven by the same data your customers keep the same brand, design and content across all media. What’s more, its all measurable.
Pick the right partner, Transeo Media
With so many things to consider, picking the right partner is essential. It’s not just about the technology but how you use it to build a successful business.
Transeo Media supply printers and agencies with integrated cross media marketing software solutions that include personalised print, are programming-free and have proven results. We’re experts in helping printers make use of technology to develop high margin business opportunities.
Contact us to find out more about our cross media marketing solutions.