TAOPIX™ is a drag-and-drop album creator with endless print possibilities
Mazina is a product using the Flexbind paper technology to produce lay-flat books
DirectSmile™ is an all-in-one solution for personalised print, web and images
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Integrating e-mail, web & personalised print via one cross-media production platform T-Online realized a highly customer-centric campaign for loyalty and address cleaning of its ad sales clients.
Variable data
- Personalised images in calendars, e-mails and personal website.
- Variable text in e-mails and microsite, calendars and mailing.
- Language versions English and German.
- Online order form already filled out with existing contact data.
Customer Challenge
- Increase loyalty among T-Online portal advertising clients.
- Make a very personal present with a lasting impact.
- Update and complete address data of clients and prospects.
- Gain new contacts and adress data for ad sales.
DirectSmile Solution
- Give clients the option to get a free image personalized calendar when they update their address on the web.
- Using image personalisation for teaser e-mails and order microsite with already filled in order form, based on existing data.
- E-mail, Web and print media were produced via one common production platform from one data central source.
Customer Results.
- 36% of the clients ordered their own calendar.
- 48% of these used the option to give away another calendar to a friend giving T-Online the friend's address.
