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The image personalised World Cup Planner, turned out a real bestseller for the Hanover-based printer. Thanks to this offer the click rate of PrintPlanet's web portal skyrocketed. PrintPlanet advertised their latest personal print product in co-operation with bargain newsletter kostenlos.de, supported by a newsletter to its own customers, by PR and radio advertising.
General Manager Marek Gieron is very satisfied with the success of the campaign. Not only he received several thousand orders for the World Cup Planner, he also gained a lot of positive feedback and word-of-mouth recommendations for PrintPlanet´s online shop, all resulting in a great increase of visitors to the portal site. "Everybody is talking about the World Cup. So this was an excellent occasion to catch our customers' attention and introduce a new innovative print product. With the World Cup Planner we offered customers a great free gift. And, visiting our website, many took the opportunity to order more products. This was exactly what we intended." said Marek Gieron.
Creative ideas for personal print. PrintPlanet is part of the full-service printer Digital Print from Hanover, Germany and offers individual print products to end customers through its website. PrintPlanet benefits from the increasing demand for highly individual gifts and products. Customers can order for example image personalized calendars, all kinds of greeting cards, cups, posters, puzzles, shirts, plastics and car film, or extraordinary products like a printed guitar, or a football target wall. Individual and fancy presents for any occasion, personal and just a click away - this is the idea of PrintPlanet! Customers can choose materials and images themselves, also the upload of own pictures is possible.
"It's our aim to be always creative and always amaze our customers with brand-new personal print products. Individualization at its best is our key to success." Marek Gieron concludes.
At PrintPlanet an amazing personal gift doesn´t cost a fortune. Users can get, for example, an image personalized calendar for 12.90 EUR or a T-shirt from 9.99 EUR. The business is growing fast: Last year, PrintPlanet´s sales volume increased by more than 50%. But Marek Gieron is always looking for new challenges. "In the very near future we will come out with a series of unique indoor sports equipment, all with personalized print. It's all about fun in the office! Plus, we just bought one of only four special ink-jet T-shirt printers worldwide to offer shirts in absolutely brilliant quality."
